Well-designed marketing materials are paramount, as they convey a level of professionalism to an investor. Often, the mere fact that a manager is able to present a clear, concise, and informative offering is enough to differentiate themselves from the pack in an extremely crowded fundraising space. This is no place to dabble.
Relying solely on returns or word-of-mouth as a means of asset-raising has become a thing of the past. Your target audience is evaluating hundreds of managers annually and reviewing thousands of pages of material in the process. As a result, managers determined to raise assets need to spend the time and resources necessary to develop a compelling and convincing case. It’s not easy — let us help.
Most managers use a monthly performance sheet as a means to provide their program’s information and returns in a short, concise one- or two-page marketing piece.
It is paramount that the sheet demonstrates your commitment to your task and must be presented in a professional way that investors expect.
Alpha Designed is highly-skilled in this area and can provide you with a customized, professional looking product that is not just a template program. Remember that in the highly competitive field of asset accumulation, mediocrity is not your friend.
Communication of ideas through concise copy is essential to your business. Let our experienced professionals provide you with the words that can best tell your story, define your strategy, and convey your key ideas — succinctly and successfully.
Content creation is only part of a successful content marketing strategy. The best content in the world won’t work without a smart strategy and regular maintenance. Alpha Designed’s copywriting services can help. Our full range of services ensures your content earns you the highest return possible while leaving your time free to work on what you do best.
Alpha Designed offers an array of email marketing services designed to help businesses of all sizes send the right email message to the right person, at the right time. Whether you’re looking for a full-service, collaborative, or self-service email marketing partner, Alpha Designed can provide you with the expert email marketing advice and services you require.
Our team of email marketing professionals can help you design your email marketing templates, write your message copy, and create targeted content that can maximize your brand and your bottom line. No matter what your needs might be, we can help you assess and evaluate your program and strategize next steps. Ask us how we can work together.
Branding & Identity
Marketing materials, who needs them?
Turns out, you do. With more than six-thousand hedge funds operating in the United States alone, all seeking the same funding dollars, a well-designed marketing campaign has become critical. Strong marketing materials convey a level of professionalism and dedication to an investor.
Relying solely on returns or word-of-mouth as a means of asset-raising has become a thing of the past. Your target audience is evaluating hundreds of managers annually and reviewing thousands of pages of material in the process. As a result, managers determined to raise assets need to spend the time and resources necessary to develop a compelling and convincing case, while at the same time avoiding the pitfalls that could give a prospective investor fodder for rejection.
Not convinced yet? Earlier this year the Securities and Exchange Commission lifted a decades-old ban that prevented hedge funds from marketing to “accredited investors.” The SEC estimates that approximately 8.7 million U.S. households or 55 trillion dollars of previously untapped investors are now available to help hedge funds grow their assets. The smaller funds now have a new source of potential capital thanks to the SEC. With the larger funds focused on bigger, institutional clients, smaller hedge funds can focus on marketing towards this new niche. The question now becomes: are your marketing materials and website presence strong enough to stand out from the crowd?
Be sure your marketing is as good as your product. Put your marketing plan into the hands of Alpha Designed as we are familiar with the industry regulations and stipulations. Presenting your fund in a professional and succinct manner will garner interest and attention, and can turn prospects into investors.
Not convinced yet? Just think if you were to attract just one allocation as a result of working with Alpha Designed, your marketing would pay for itself. The time to increase your marketing efforts is now.
Search Engine Optimization
Search Engine Optimization is critical to the success of any website. What good is a fancy website that gets no traffic? It’s like a brand new car without gasoline, or a stunning billboard in the middle of the desert. To get visitors to your website, you need proper SEO. Our experts can help assess the analytics and make your site as strong as it can possibly be to drive traffic there, and keep eyeballs on your page.